Products using Lakoff's theory
The packaging supports Lakoff's deficit model with the lack of capitalization throughout such as "look at that" at the very beginning of the paragraph. It is used here to contradict Lakoff's theory that women always use hyper correct grammar. The reason for the lack of correct grammar may be in order to present a more colloquial feel to seem less imperative, on the other hand it does support Lakoff's theory that women don't swear this is shown with the euphemistic word "blooming". However both of Lakoff's theory's are outdated.
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